Astrology is ubiquitous, and nearly all are familiar with the zodiac or sun signs.  

Astrology in Europe & the USA

  • More and more Americans, compared with ten years ago, believe that Astrology is a Science.
  • According to a survey by the National Science Foundation, nearly half of all Americans say astrology is either very scientific, or sort-of scientific.
  • The millennial drive astrology resurgence in Europe and the US.
  • 74% of Cosmopolitan’s eighty-one million monthly readers in 2019 were obsessed with astrology, and 72% checked their horoscopes daily. Cosmopolitan dedicated a 9-page section, or 10% of the magazine, to astrology.    
  • The synastry of astrology (Guna Milap) is a uniquely holistic solution to the compatibility riddle in Europe and the USA.
  • Astrology is no more a niche market in the US because nearly 40% of American women read their horoscopes at least once a month. According to IBIS World, the Psychic Industry (comprising of astrology, palmistry, and others) in the US reported $2 billion in revenues in 2018 alone. 
  • Venture and institutional funds have finally caught up with the astrology market. In 2019 alone, Five Four Ventures funded Sanctuary – an astrology app that, for $19.95 a month, provides free daily horoscopes and a monthly one-on-one chat with an astrologer. And, a few weeks after Sanctuary was available for download, Co-Star – an app that lets people download and compare their birth charts, raised over $5m in funding from venture capital firms.  And an additional $16 million since.

Daily use of astrology (Jyotish), as a way of life, in India

  • Jyotish (predictive karmic astrology/Vedic astrology) has been a way of life in India for over 2000 years.
  • Predictive karmic astrology is and has been, a way of life in India for over 2000 years.
  • The birth (or natal) chart is also the map of past accumulated karmas, and the belief in it is indisputable in India.  
  • Compatibility matching based on the Synastry of Astrology (Guna Milap) is a prerequisite for millions of arranged Hindu marriages, annually. Many attribute the low Hindu divorce rate – of less than 5% – to the Guna Milap compatibility matching. About 250 million Hindus will marry in the next 15 years in India!
  • The astrology products and services related market in India is worth more than Rupees 70,000 crore (about $ 9 billion).
  • The astrology products and services market is highly fragmented and growing in India. The market lacks a dominant player so far. 
  • Most important occasions and decisions like starting a business, moving into a house, selecting the exact time and date of marriage, who to marry, naming a child, signing documents, litigation, and more require consultation with a Jyotish (karmic astrologer/Vedic astrologer) in India.

In India, astrology, spirituality, religion, and holistic living are interwoven. 

  • A Jyotish (Karmic or Vedic Astrologer) – is (more often than not) a Hindu priest or pundit and usually sets auspicious dates for holding social, spiritual, and religious events. They conduct ceremonies for weddings, the naming of the child, moving into a new house, death, and more.
  • Hindu priests or pundits are usually Karmic/Vedic astrologers and perform remedial measures to correct planetary afflictions, marriages, business partnership-related compatibility mismatches, and much more.
  • The involvement of a Hindu priest/pundit (usually also a Karmic/Vedic astrologer) at all religious and most social Hindu events is a matter of fact in India, which is home to about one billion Hindus.
  • Astrology, religion, and spirituality are inseparable in India.
  • Predictive karmic astrology (Jyotish) is more complex, comprehensive, and holistic. It employs more techniques and considers many more elements and variables in analysis than the Western or other systems. Countless rules and processes were developed over many thousand years by a society that embraced astrology in its everyday life. The holistic nature and time-consuming techniques allow for more accuracy and subtlety of predictions and analysis.
  • Jyotish allows for relationship-based preventive astrological guidance. It is a system of predicting actual events and circumstances in a person’s life. It is as concerned with fame, fortune, and wealth as personality, motivation, and psychology. It has been used as a “preventive protocol” to manage relationships and life for over a thousand years.


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If astrology's application to dating, matrimony, or holistic astro guidance for life and relationships management interest you, then check out The President’s/CEO's Blog for yet another perspective.

Predictive karmic astrology (“Jyotish”) drives ZoTality and its platforms

Predictive karmic astrology (“Jyotish”) drives ZoTality and its platforms

Predictive karmic astrology drives ZoTality and its dating, matrimony, as well as 24/7 astro guidance services. ZoTality’s proprietary AI, content, and predictions act as a preventive protocol for managing relationships and important life issues.

Karmic astrology drives ZoTality and its astro eCommerce

ZoTality’s platforms are seamlessly integrated with astro eCommerce pages, and offers authentic astro products and credible astro guidance from qualified astrologers with a graduate, postgraduate or doctorate in karmic astrology (“Jyotish”). 

Karmic astrology is the study of karma

Karmic astrology (“Jyotish“) is the study of karma. And, the birth chart – in karmic astrology – is considered the map of the past accumulated karma of a person. A qualified astrologer, therefore, throws light on the possibilities, based on the study of the past accumulated karma. A qualified karmic astrologer can forewarn of the possibilities of good or bad times. Effort and determination (current karma), however, can help carve one’s destiny, even in the worst of times.

The aim of karmic astrology

The ultimate aim of karmic astrology is to help a person seek and realize the light within. This realization, on one’s karmic path, is achieved through the pursuit of the following four objectives of human life.

  • Dharma (the personal truth, and spiritual path)
  • Artha (acquisition of wealth)
  • Kama (enjoyment of physical, sexual, and worldly pleasures), and
  • Moksha (self-realization)

ZoTality’s dating and matrimony platforms are based on karmic astrology

Karmic astrology drives ZoTality and its compatibility algorithms  and help users find that special someone whose karma will compliment theirs. And, together they can explore, and experience the peace of Dharma, blessings and lure of Artha, delights and ecstasy of Kama, and bliss of Moksha.

I invite and welcome you to embark on your karmic journey with ZoTality.

CEO, Zotality, Inc.

eCommerce at Zotality

eCommerce at Zotality

Highly customized predictions and related products & services will be sold through eCommerce pages and module on each site.  Our platforms will offer products such as astrological gemstones and services like highly customized and comprehensive astrological guidance from qualified Jyotishis (astrologers).    All three sites will offer religious and ceremonial services of Hindu priests to their Indian user-base.

We believe that one of our flagship offerings could be the “24×7 holistic astro guidance” service wherein a monthly or annual subscriber would be provided highly personalized and regular updates on the changing planetary and zodiac conditions and the possible impact, of those changes, on the user’s and user’s family members’ financial, romantic, marital, employment, business, investments, health, and general status.  Such updates including remedial measures, if any, would be conveyed via emails, mobile SMS, and even phone conversations. The paid subscription would also offer online and phone consultations with graduates, postgraduates, and Ph.D. in karmic astrology. 

Sign up for the “STAY UP TO DATE ON ZOTALITY” service, by providing us your email address, to receive updates on the launch of such exciting services by Zotality.

Thank you for spending your precious karmic moments with us.

CEO, Zotality, Inc.

Synastry of astrology (Guna Milap) explained

Synastry of astrology (Guna Milap) explained

The birth-chart is the map of an individual’s past accumulated karma, and Guna Milap a measure of Karmic compatibility.  It entails compatibility matching of the 8 important astrological categories, (or “Kootas”), comprising of 36 qualities, or points, (known as “Gunas,”) to find the match that compliments the individual the best.

Zotality uses the 2000 years old, time-tested principals of the,  Synastry of  astro-compatibility matching (Guna Milap) on all its platforms:

  • Zo Match – karmic-astrology based social discovery & dating platform
  • Kundali Matrimony – karmic-astrology based matrimonial destination for those, Indians, who are serious about finding themselves a spouse
  • The proposed karmic-astrology and interpersonal relationships based 24/7 holistic astro guidance platform

Guna Milap score (or ZoScore, on our platforms) is indicative of the amount of effort required to enjoy each other’s company.  The higher the score, the less would be the effort needed to enjoy each other’s company.

Guna Milap score (ZoScore) evaluates the energy levels, attitudes, and interactive skills that the two individuals may bring to the particular interaction or relationship.   It is a measure of compatibility of the relationship and not its longevity, which would require a comprehensive study of both birth-charts.

Guna Milap analysis is not a generic sun-sign compatibility analysis. It is highly customized and birth-chart driven, and requires both the users’ birth – date, time, and place – information.


The Compatibility matching of 8 astrological-categories comprising of 36 astrological-points, or astro-qualities is known as “Ashta Koota Guna Milap” or simply “Guna Milap” in India)

Caste (Varna) Category – Up to 1 point (Guna) is allotted for this category (Koota)

The Caste (Varna) compatibility category is representative of issues related to the ego, and pride between the two individuals.  Varna means caste and, because the feminine energy is more flexible and receptive than the masculine, it is advisable for a woman to be of the higher caste.
Note: An individual categorized as “Brahmin” caste (Varna) is not necessarily any more or less Brahmin than another categorized as “Kshatriya” caste.  The Caste (Varna) classification, therefore, measures compatibility only and is not indicative of the actual caste of the person.

Control (Vashya) Category – Up to 2 points (Gunas) are allotted for the Vashya category (Koota)

Vashya literally means control.  The Control (Vashya) compatibility category indicates who between the two individuals will have more control.  It evaluates the intensity of mutual affection, and attraction due to respect and liking for each-other`s views and opinions.  Mutual attraction and liking for each other’s views and opinions can create a strong bond between the individuals and help them overcome their general differences to an extent.

Star (Tara) Category – Up to 3 points (Gunas) are allotted for this category (Koota)

Tara literally means “Star” and the Star compatibility category represents receptivity of one partner to accept what the other has to offer, and evaluates the well-being of the two individuals on that basis.

Source (Yoni) Category – Up to 4 points (Gunas) are allotted for the Yoni category (Koota)

Yoni implies “source” or “being.” It can also be viewed as the female sexual organ, representing the source of life.  Source (Yoni) compatibility category defines how the individuals will react to each other during extreme stress or very intense situations including, but not limited to, during sex.  Since, each constellation (Nakshatra) has an animal symbol; Yoni (Source), therefore, is the sexual organ of that animal.  In times of extreme stress or during intense, passionate, and forceful situations animals tend to fall back on their instinctive nature, depicted by the animal symbol of their constellation (Nakshatra). Source (Yoni) category is also indicative of the strength of bonding and contentment that stressful and intense situation including, and if applicable, sexual contact may bring the two individuals.

Planetary-Friendship (Graha Maitri) Category – Up to 5 points (Gunas) are allotted for this category (Koota)

“Graha” means planet and “Maitri” means friendship. The Graha Maitri compatibility category therefore means “planetary-friendship” category and it evaluates a bunch of criteria, essential for compatibility and a loving, enjoyable, fulfilling, and rewarding time together. The  planetary-friendship category matches the outlooks, aims and objectives, levels of wisdom and intellect, and as well as the spiritual aspects of personalities, and natures of the individuals being matched.

Species or Race (Gana) Category – Up to 6 points (Gunas) are allotted for this category (Koota)

“Gana” in this context implies race or, even, species, which are of the three types, the (1) divine (Deva) category which are calm, kind, polite and steadfast, and stand on an even keel; (2) human (Manushya) category are innovative, and hard working and (3) demon (Rakshasa) category are explosive, unpredictable, and eccentric.  The race compatibility category, therefore, evaluates the level of general adaptability and natural rapport between the two individuals. It indicates the unpredictability, excitability, explosiveness, and volatility of the relationship by matching temperamental characteristics between them. It measures, to an extent, the possibility of happiness and contentment in the relationship. Individuals from the same race or species will generally adapt to one another more readily than those of different or opposing species or race.

Note: An individual categorized under the “Deva” (divine) race is not necessarily any more or less divine or demonic than another categorized within the “Rakshasa” (demon) race. The race or species (Gana) classification, therefore, measures compatibility only and is in no way indicative of the character of the individual.


Moon (Bha) Category (Koota) – Up to 7 points (Gunas) are allotted for this particular category (Koota)

The moon-category (Bha-koota) compatibility indicates the relative position of the moon within the main zodiac.  If the girl’s-boy’s moons are located respectively at 2nd-12th, 5th-9th and 6th-8th to each other, the points then allotted is zero out of a maximum of 7 points.  If the location of the two moons is different, then the points allotted are 7 out of a maximum of 7 points. This particular blemish (Dosha) can affect intimacy between the individuals.   A 6-8 relationship between the moons of the individuals may cause excessive arguments, discord, and abrupt changes in their lives.  A 2-12 relationship between the two moons may cause feelings of shortcomings and problems, and delays in having children; and a 5-9 relationship may result in excessive competitiveness and an insatiable urge to be better than, and out-do, the other!  This particular category is also indicative of the growth and welfare of family, birth of children, and family interaction.

Exception (only if applicable):  If lords of the moon signs (Rashi) of both individuals are friends, the moon-category (Bha-koota) blemish is then removed.


Pulse (Pulse) Category – Up to 8 points (Gunas) are allotted for this category (Koota)

The Pulse (Nadi) compatibility category sheds light on the health of progeny and genetic compatibility of the two individuals. It represents the physical health and general wellness of the individuals – by evaluating the nature of the faults in the life-forces, or constitutions, defined by the three imbalances (Doshas); namely Kapha, Vata and Pitta; that shape the personality by affecting physiology – as detailed in India’s holistic and classical system of medicine called Ayurveda.  This compatibility-category requires difference and diversity for an agreement or compatibility.  If both the individuals, being matched, belong to the same class of imbalance, then that particular imbalance or fault is reinforced to the detriment of both.  The diversity of faults and imbalances (Doshas), therefore, will help minimize the effect of the imbalance in the relationship.

Exception (if applicable): The Pulse blemish (Nadi Dosha) however is canceled if both individuals are born in the same moon sign (Rashi), under different constellation (Nakshatra), and the constellation of the male is situated before the female’s.

NOTE: If Gun Milap results are causing problems in your relationship, you may either want to consult your astrologer or one of the qualified astrologers (Jyotishis) at Zotality.

More and More Americans Believe Astrology Is Science

More and More Americans Believe Astrology Is Science

According to data from the National Science Foundation’s released in February 2014 Science and Engineering Indicators study, the percentage of Americans who think astrology is “not at all scientific” declined from 62 percent in 2010 to just 55 percent in 2012 (the last year for which data is available). As a result, NSF reports that Americans are apparently less skeptical of astrology than they have been at any time since 1983.

CEO, Zotality, Inc.